Looms was founded in 1954 by Sia Bon Ming and his wife Vicenta Villanueva in the city of Valenzuela, Philippines.

Their humble beginnings grew from selling their sewn products in Divisoria to supplying for the big stores such as Shoe Mart and Metro Department Stores. To date, the brand vends in more than 60 department stores.

For over 60 years, Looms provides Filipino wear made only from most premium cotton. Looms was advertised by Celebrity moms like Jinkee Paquiao with her daughter Queenie. In 2006, Dimples Romana’s daughter, Callie Ahmee, graced our print ads and billboards. 

In 2018, Looms has decided to reposition their brand to attract the new generation of moms. The new logo design reverted to it’s  original from 1954 with darker blue hue to make our audience feel that we are  the baby brand they can trust. 

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OUR BRAND CORE

  • Our 6 decades of hands on
    experience molded us to master
    the art of Filipino infant wear. As a
    pioneer, we deliver nothing but
    quality assured products.

  • We have unrivalled attention to
    detail. We make sure our designs
    are aesthetic, uncomplicated and
    made only with cotton suitable for
    babies and tropical climate. Each
    product is meticulously done with
    utmost love and concern to assure
    your baby receives world class
    comfort.

  • The modern Filipino family is the
    center of our inspiration for our
    products. We offer affordable and
    wide range of styles that suits the
    likes of every Filipino. We carefully
    studied the clothing size that will
    perfectly fit your baby.

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